Videos

It’s been a busy few months over here at Niche, full of excitement, progress, and change. As the seasons change, time passes and our business continues to evolve, we strive to make [...]

This spring, we rounded up the Utah-based Niche crew made of team riders, employees and family members, and hosted the first annual Niche Games. The most underwhelming snowboard competition of [...]

Niche riders Sam Wittke and Joaquin “Caco” Fischer are two seriously talented jibbers. They took a few laps recently with our dear friend John Blume, and threw down some seriously [...]

For the month of December, we’ve teamed up with Proof Eyewear and some of their other favorite brands for a Winter Wonderland Giveaway! This is their biggest giveaway to date totaling over [...]

Mid way through last winter, the season was gone in the PNW. With a strong determination to stay off Jet planes, the crew of the Middle Path Project searched for the nearest location with good [...]

This past season, Jonny Sischo took a trip back to his home mountains in Michigan to visit friend Kyle Caswell after that poler vortex took over the Midwest. Hitting up a frozen-over Lake [...]

Rusty Toothbrush & Niche Snowboards Italia team rider Pasquale “mayo” Gentile is one creative boss on a snowboard. Turns out, he even has a few skills in the cutting room, too! This season [...]

Behold, one of the strangest, most fun and most well put together summer edits we’ve ever seen. With the focus on keeping it weird, fresh, funny and extremely un-predictable, filmed alongside an [...]