Since day 1 our goal has been to make snowboards in a more eco-conscious manner, provide transparency and education in manufacturing, case studies for other businesses to follow, and inspire other manufacturers to do better for both the planet and people who build these products. We believe that small businesses are the key to showcasing new technologies and pushing innovation, and have the capacity to inspire global change. We create quality snowboards using environmentally conscious materials and manufacturing practices.
Niche created the world’s first zero-waste, fully recyclable snowboards. Our unique technology enables our snowboards and manufacturing waste to be fully reclaimed, recycled, and upcycled into new products. Landfill waste is a massive global problem; our end goal is to ensure that nothing we produce ever ends up in a landfill.
SALT LAKE CITY
Niche is based out of Salt Lake City, Utah, and crafted in a small town in the Mediterranean where we source all raw materials as locally as possible. Founded by a fusion of skilled craftsmanship and a passion for design, our focus is on high quality and environmentally friendly snowboards. We believe snowboarding and creativity go hand-in-hand, and are passionate about making boards that are lighter, snappier and more durable than most traditionally constructed decks.
At Niche Snowboards, we’ve realized our vision of the future by changing the way we think about the relationships between our materials, our environment, and ourselves. Set up by designers, design lovers and passionate snowboarders, we make snowboards that reflect our love affair with nature and good design. We believe anyone can do good if the doing comes from the heart, and that small steps lead to big differences. We hope our success will change our industry and lead to good things for you and the planet we all share.
What makes us different is our passion for quality, good design, and making the most environmentally friendly snowboards out there. We are the only company that uses alternative, environmentally friendlier materials to build every product in our lineup. We’re certainly not perfect, but we strive to be better, and continually strive to make better choices for you, us, and Earth.
We want to make it simple for anyone to help the environment by planting trees. Together we can restore forests, create habitat for biodiversity, and make a positive social impact around the world. We have partnered with One Tree Planted, a non-profit organization that plants trees where they are needed most. One Tree Planted has planted over 40 million trees in more than 47 countries across the globe since 2014. In 2021, they more than doubled their impact from 2020 – with 23.5 million trees!
Trees have tremendous environmental benefits beyond the fact that they remove CO2 from the environment and clean the air we breathe. Planting trees supports biodiversity. Planting trees provides jobs. Planting trees provides integral food and resources to both humans and animals. Climate change is a human rights issue. It’s a social justice issue. And so, we have committed to plant a tree for every order purchased from our company.
For every purchase you make, we plant one tree in your name! So far we have planted over 1,000 trees.