The Mothership

The smallest of decisions we make on a daily basis matter. At Niche Snowboards, our goal from day one has been to create quality snowboards using environmentally conscious materials and manufacturing practices. We are honored to have partnered with The Mothership: the world’s most environmentally friendly snowboard factory. From sourcing materials locally, to being run off of 100% hydro power and putting out ZERO CO2 emissions with their natural gas heating system, The Mothership is the most advanced snowboard factory on the planet. We are all connected, and we hope to bring you even better products, made proudly in Austria.

100% Hydro Powered:
The Mothership is directly connected to the river Gail, which provides 100% of the energy used for heating and cooling of the facility, as well as the energy for production.
ZERO CO2 Emissions:
By using the NH3 natural gas heating system, for every 1 unit of energy consumed by the system, 5 units of energy for heating and cooling is achieved.
98% Locally Sourced Materials:
By using regional ground travel instead of obtaining materials from every corner of the globe to be shipped back out again, less energy is used, less emissions are released, and local businesses are supported.

We’re different, here’s how

Our use of alternative construction materials is what makes Niche unique, and these actually make our boards lighter, have better vibration dampening, added elasticity, and more durable! Traditional snowboard manufacturing is pretty toxic, and we want to change that by using eco-friendlier materials. From harmful resins to the use of trees from forests that aren’t replanted, there are many facets of manufacturing that not only harm the planet, but also the people who put those products together. Through years of research and development, we’ve come up with a unique blend of alternative materials that are not only better for the earth but also improve performance!  We’re certainly not perfect and there is always an unavoidable footprint when making any product, but we firmly believe that even small steps lead to big differences, and we continually seek out more eco-friendly construction materials. Please read on to see how every snowboard we make is better for the earth.

Digi Print Topsheets

Digi Print Topsheets

We digitally print our topsheets using water-based inks that use up to 90% less solvents than traditional inks, and don’t use any lacquer, giving our boards a beautiful matte finish.

This is one of the first things you’ll probably notice when you pick up a Niche snowboard. Most snowboard makers cover their topsheets in a thick, toxic lacquer to add shine. This is not only toxic to the environment; it’s unhealthy for people working in the factory. We use a lacquer-free topsheet material, which makes our boards slightly lighter than other snowboards. It also gives our boards a matte finish with a truly unique aesthetic, and an organic feel. We digitally print directly onto the topsheet, cutting up to 60% of the material and 75% of the energy wasted during alternative printing processes.

Water-Based Inks

Water-Based Inks

All Niche graphics are printed with non-toxic, solvent-free, UV-based inks that have significantly less environmental impact than traditional printing inks.
Snappy Sap™ Bio-Resin

Snappy Sap™ Bio-Resin

We use bio-resins in all of our boards, which makes them incredibly snappy and responsive, while also adding a ton of vibration dampening to your ride. Traditional resins can be extremely toxic to people and the environment. For our snowboards, we partner with Entropy Resins to create our one-of-a-kind, Snappy Sap Bio-Resin. As opposed to traditional epoxies made primarily of petroleum-based materials, Snappy Sap Bio-Resin is composed of bio-renewable materials from the industrial waste streams of the paper pulp and bio-fuels industries.

These natural components help the environment by:

• 37% material sourced from sustainable, bio-renewable materials

• Lower environmental impact from processing – reduction of greenhouse gas emissions, reduced water and energy consumption, reduced waste• Eliminates harmful byproducts

Snowboard benefits:

• Increased elasticity – provides more pop and spring to your board

• Super high adhesion properties help keep your board from delaminating

• Toughness – combined, these benefits make your board bomb proof

Basalt Stringers

Basalt Stringers

We use Basalt Stringers in all of our boards, which provides added pop and helps them absorb impact better. Basalt is a product of volcanic activity. The fiberization process is more environmentally safe than that of glass fiber; the greenhouse gases that might otherwise be released during fiber processing were released eons ago during the magma eruption. Basalt is 100% inert, which means it has no toxic reaction with air or water, and is noncombustible. Basalt is also much easier to recycle than fiberglass.

Our Magma Fiber shows 15-20% higher tensile strength than regular fiberglass. This means better impact absorption, strength, and elasticity.

Sustainable Wood Cores

Sustainable Wood Cores

The forests that our wood cores come from are managed carefully to meet the social, economic, ecological, cultural and spiritual needs of current and future generations. Our wood cores also come from a sustainable source, which means they are replaced by new trees!

Other requirements of our forest management include:

• No use of hazardous chemicals

• No conversion of forests or any other natural habitat

• Appropriate management and identification of areas that need special protection

• Respect of international workers rights and human rights, with particular attention to indigenous peoples

• All applicable laws must be followed, with no tolerance for corrupt or questionable business practices

Recycled Materials

Recycled Materials

All of our snowboards are made with recycled and reinforced steel edges, recycled ABS sidewalls, and recycled base material. We use recycled materials in many components of our snowboard design and production.  Recycling products can only do good if they can be re-used and turned into new products, and we are proud to be part of the solution by integrating these materials into our snowboard manufacturing process. Such components used in our boards include:

• Recycled base material
• Recycled steel edges
• Recycled ABS sidewalls

Flip Flop Bases

Flip Flop Bases

We die-cut all our base graphics, and alternating base color combinations are implemented to reduce excess base material waste.
Traction Bumps

Traction Bumps

• Extra edge contact points to give your board more edge control and stability, especially in icy conditions.
• Works like the serrated edge of a knife
• Fixes the ‘squirrely’ feel that reverse camber boards can have
• .75 mm Traction Bumps in the binding area for added grip and enhanced carving ability
What is Camber?

Today, boards have many dif­fer­ent kinds of cam­ber – an indus­try word for the con­cave or con­vex shape of a board. Cam­ber basi­cally deter­mines how the board flexes when you stand on it. This makes a big dif­fer­ence in how a board reacts to different terrain. Different types of camber produce different amounts of edge contact and pressure on the snow depending on the model/technology, which changes how a board turns, snaps, and feels underfoot. So before you choose, ask yourself what you want form your new board and review this breakdown of camber options.

Camber Dominant

1617-RegCamber-Image

Traditional camber is a mellow convex rise from the contact points of the tip and tail inward with an apex at the midpoint. A rider’s edge hold and pop come from the pressure exerted and expelled when camber is flexed under a rider’s weight. This downward pressure – the flattening of camber – initiates lively turns and provides continuous edge contact with the snow. Riding a board with Traditional Camber will feel stable, help initiate strong, powerful turns, have fast and responsive edge control, and lots of pop.

Flat(Zero) Camber

1617-Flatcamber-Image

Like the name says, this design has zero camber. A board with Flat Camber lays flush on a level surface and distributes pressure on snow in a neutral fashion. This creates a less aggressive, catch-free ride, and can be a happy medium between Traditional and Multi-Camber. It will float better in powder than Traditional Camber (similar to Multi-Camber) but remains relatively more stable and predictable than Multi-Camber. These boards can also feel more broken-in, and are easy for a novice as they tend to be more forgiving than Traditional Camber boards. Flat Camber exhibits traits from both sides of the camber spectrum with an overall balanced feel.

MultiCamber

1617-Multicamber-Image

Multi-Camber is a camber medley, which gives you the benefits of reverse camber while maintaining optimum pop and control. These boards have a concave arc (like the letter “u’) between your feet, with a subtle convex arc (like the letter “n”) extending to the contact points of the board. This combination of cambers creates a more encompassing and versatile ride. Multi-Camber boards are great for powder float, presses, and a forgiving ride. The design essentially reduces pressure at the contact points by bringing it inward and closer to your feet.