It’s been a busy few months over here at Niche, full of excitement, progress, and change. As the seasons change, time passes and our business continues to evolve, we strive to make decisions that ensure our future looks bright. We are overjoyed to officialy announce that we have moved all production of our snowboards to The Mothership, the most environmentally responsible snowboard factory in the world.

Located in Feistritz an der Gail, Austria, The Mothership is a 100 percent hydro powered facility, providing all energy for production and climate control resulting in a zero C02 emission release. The facility also includes other progressive capabilities like the use of water-based inks, plant-based resin and solvent-free finishing. In addition, the facility sources raw materials from suppliers in close proximity to reduce the carbon footprint of transportation.

Working with our friends at Lux Nova, we created a film to announce this partnership and we highly encourage you to watch. It’s beautiful, inspiring, and makes us excited to see what the future holds:

The Mothership offers complete in-house production capabilities as well as a state of the art R&D lab and on-site testing slope. Onsite in-line testing of raw materials and finished product ensures the highest standard of manufacturing from start to finish.

We feel that this partnership is a match made in heaven, and are beyond thrilled to have found a home with like-minded, passionate people, who share our desire to make choices that lessen our impacts on the planet and preserve the climate we need in order to enjoy snowboarding. Working with The Mothership will give us the ability to continue pushing the boundaries of what’s possible in snowboard manufacturing, and we are excited to see what we can accomplish, together. We are all connected, and we hope to bring you even better products, made proudly in Austria.

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