“Do not follow where the path may lead. Go instead where there is no path and leave a trail.”

Ralph Waldo Emerson

Our Story

Niche is based out of Salt Lake City, Utah and crafted in a small town in Austria. Founded by a fusion of skilled craftsmanship and a passion for design, our focus is on high quality and environmentally friendly snowboards. We believe snowboarding and creativity go hand-in-hand, and are passionate about making boards that are lighter, snappier and more durable than most traditionally constructed decks.

At Niche Snowboards, we’ve realized our vision of the future by changing the way we think about the relationships between our materials, our environment, and ourselves. Set up by designers, design lovers and passionate snowboarders, we make snowboards that reflect our love affair with nature and good design. We believe anyone can do good if the doing comes from the heart, and that small steps lead to big differences. We hope our success will change our industry and lead to good things for you and the planet we all share.

Why Austria? While we are in full support of manufacturing within the United States, it makes more sense for us to manufacture our boards in Austria because of where all our raw materials are sourced from. You see, all the materials we use to make our snowboards are sourced in the countries surrounding our factory in Austria (e.x. Germany, Slovenia, etc.). So by sourcing and producing everything within that area, we are cutting our carbon footprint down in a huge way!

Bottom line, what makes us different is our passion for quality, good design, and making the most environmentally friendly snowboards out there. We are the only company that uses alternative, environmentally friendlier materials to build every product in our lineup. We’re certainly not perfect, but we strive to be better, and continually strive to make better choices for you, us, and Earth.

Awards We’ve Won

 

Niche Snowboards Transworld Good Wood Award Grey             Niche_Snowboards_Grade_Eh_Award_Grey             Niche_Snowboards_Top_Ten_Graphics_Grey           Niche_Snowboards_Shred_Cred_Award_Silver_Grey             Niche_Snowboards_Shred_Cred_Award_Gold_Grey             Niche_Snowboards_ISPO_Award_Grey

Global Sports Technologies (GST)

While you may not know GST, you’ve definitely seen some of the boards they build. Brands like Jones, Stepchild, Arbor, Rome and more have all hailed from GST’s factory located in Antiesenhofen, Austria. And of course, Niche Snowboards.

GST’s focus on measurable quality has made process security the company’s highest ideal, and this translates into strict quality control measures at every step of the process. They have the world’s lowest warranty rate with an average of 0.3 to 0.4 percent, and some of their brands are as low as 0.05 percent.

GST has a clear, snowboard only philosophy. This includes not producing any in house boards, protecting all company specific innovations, and bringing GST innovations to the table for all the brands GST builds. GST has focused a great deal of time and money on building and buying the latest in technology to keep its brands on the cutting edge, and shares innovations, such as its structured base technology called “StrucTurn.”

GST is all about automating the portions of the process that benefit from exacting detail and then hand finishing each board to ensure the utmost in quality in shelf appeal.

GST also prides itself on being an environmental steward. This includes such measures as using 90 percent Austrian made materials, such as wood cores, and recycled water in the factory. They take care of the whole green balance, including energy, transportation, and the whole production process. GST also uses special UV lacquers and inks that require 90 percent less solvents than traditional lacquer and color processes.

Staff Favorites

Sonnet // Women’s!

Theme

Aether

Meet The Niche Fam

Ana Van Pelt

Ana Van Pelt

Creative Director & Founding Member

Niche board of choice: Minx

Kirsten Kolter

Kirsten Kolter

Ringleader & Founding Member

Niche board of choice: Sonnet

Jessica Peña

Jessica Peña

Bean Counter & Number Cruncher

Niche board of choice: Minx

Derek Dennison

Derek Dennison

Team Manager

Niche board of choice: Knew

Owen Golden

Owen Golden

Intern

Niche board of choice: Theme

Gavin Patnode

Gavin Patnode

Rocky Mountain Sales Rep

Niche board of choice: Aether

Jordan Hall

Jordan Hall

Canadian Sales, Eh

Niche board of choice: Aether

Dustin Adams

Dustin Adams

Canadian Sales, Eh

Niche board of choice: Aether

Paige Cook

Paige Cook

Northwest Sales Rep

Niche board of choice: Sonnet

April Shockey

April Shockey

Midwest Sales Rep

Niche board of choice: Minx